Your Klaviyo flows, scored for revenue
Connect your Klaviyo account read-only and ExpoDash's Email Insights turns your flow performance into a ranked, dollar-sized action list. It scores every flow, sizes what each one is leaving on the table, flags the flows you should be running but are not, and tells you what to fix first.
Your email flows, turned into a ranked to-do list
Connect once, read-only, and Email Insights sizes every Klaviyo flow against its benchmark, ranks what to fix by the revenue it is leaving on the table, and tells you what to do next. It reads your flows and never changes them.
Every flow is scored against its type benchmark and sized for the revenue it is leaving on the table, using your real Shopify order value where known. The biggest fixes rise to the top of a ranked Do This Next list, so you work the highest-paying problem first instead of guessing.
Each Klaviyo flow with its status, channel, recipients, click and conversion rate, revenue per recipient and revenue for the period you pick, across tabs for opportunities, flows, deliverability and trends.
Open any flow for a message-by-message breakdown of the emails that sent, with a revenue, per-recipient or clicks trend over time, so you see which step in the sequence is doing the work.
Welcome, abandoned cart, browse abandonment, post-purchase and winback flows are measured against apparel reference figures, and back-in-stock flows are recognised by type, so you know whether a flow is pulling its weight.
The revenue hiding in a half-broken flow
Running Klaviyo without an email specialist, you rarely know which flow is leaving money on the table, which proven flow you are missing entirely, or when deliverability is quietly slipping. Email Insights surfaces all three and ranks the fix, so the money you are leaving in email stops slipping away.
A high-value flow sitting in draft or manual is money walking out the door. Email Insights flags it so you switch it on instead of finding out at the end of the month.
Email Insights checks for the proven flows a store should run, welcome, abandoned cart, browse abandonment, post-purchase, winback and back-in-stock, and tells you which ones are missing entirely plus what that gap is costing you, so you stop leaving an obvious channel switched off.
High open rates with weak clicks get surfaced, and open rate is kept off the default tiles and labelled as inflated by Apple Mail Privacy, so a flow cannot hide behind a vanity number.
Bounce, unsubscribe and spam-complaint rates are tracked per flow against safe limits and rolled up into one inbox-health read, healthy, watch or at risk. If your sender reputation starts slipping, that jumps to the top of the list ahead of any revenue opportunity, because deliverability is what keeps every other email working.
Connected in four steps
A read-only key is all it takes. No developer needed, and the key can never change or send anything in your account.
Create a read-only key
In Klaviyo, open Settings, then API keys, then Create Private API Key. Name it, and under Select Access Level choose Read-Only Key, which grants read-only access to every scope.
Paste it into the panel
In the store's settings, open the Klaviyo integration and paste the key, which starts with pk_. It is stored encrypted, with only the last characters left visible.
Connect and test
One click verifies the key against Klaviyo and shows the account name and currency it found, so you know it works before you rely on it.
Watch the flows fill
Your flow performance syncs in and refreshes daily. Email Insights is ready the moment the first sync lands.
The rest of the stack
Email is one channel. Shopify and Meta Ads connect the same way: per store, with their own credentials.
See which flows actually pay
Connect Klaviyo next to Shopify and Meta, and Email Insights tells you, in plain dollars, which email flows to fix first and what each one is worth. No email specialist required. Live within a day.