Meta Ads, from creative to scaling and survival
If you run a fashion store on paid Meta traffic, your day is spread across Ads Manager, Shopify and a spreadsheet, and you still cannot tell which creative is carrying the account or which campaign is quietly burning budget. ExpoDash pulls it into one place: launch the campaign, read spend and ROAS back against your real Shopify sales, scale what works, pause what does not, and get warned before Meta ever throttles the account.
Campaigns out the door in minutes
The launcher takes what the studio produced and turns it into a live Meta campaign: configured, validated and recorded, without a single tab switch.
Queue products or collections, set the objective, ad account, page, daily budget and start time, and launch to Meta. Ad copy variants are drafted for your approval and checked against Meta's display limits, every config is validated against Meta's own objective rules first, and every launch lands in your history.
Statics, collages and carousels built from your product photos drop straight into the campaign queue, so the creative and the campaign that runs it never live in two different tools.
Honest numbers, per campaign, per day
Once campaigns run, ExpoDash reads spend and performance back from Meta and links it to your Shopify sales, so scaling decisions come from one set of numbers.
Shopify sales linked to Meta campaigns per category, through the funnel that matters: launched, day-2 survival, scaled. Kill rate and win rate included.
Every ad in your Meta account broken down by creative attribute: which hook, scene and format moved CTR and ROAS, with a significance badge so a top performer is measured, not a hunch. A leaderboard of winners, a kill list of the worst ROAS at real spend, and fatigue alerts before the spend follows. One click sends the winning recipe straight into the creative generator as your next brief.
ExpoDash reviews each campaign every day and, when you switch it on, pauses a weak campaign for you instead of waiting for you to catch it. It only ever pauses a whole campaign, never single ads, every pause is reversible with one-click undo, and it acts only when a campaign falls below your ROAS floor, inside a store-wide daily safety limit.
Budget and spend per campaign, per day, pulled from Meta, with sales from Shopify. ROAS and margin are derived for you, and your manual edits survive every re-sync.
Your Meta ad spend flows into the daily P&L next to revenue and COGS, so net profit and margin percent stay current without spreadsheet exports.
Live ad counts pulled from Meta's public Ad Library, charted over time so you can watch competitor ad volume trend by trend.
An early warning before Meta pulls the plug
A store that runs on paid Meta traffic lives or dies by its ad account. ExpoDash watches the signals that get an account throttled, long before the feedback score you can see catches up.
Meta can throttle or restrict an account that runs entirely on paid traffic, and the feedback score you can see lags about 60 days behind what buyers actually experienced. Account Guardian reads your late shipments, not-received and not-as-described complaints, returns and refunds every day and turns them into a modeled feedback-score risk with a four-to-eight-week early warning. It names the one driver hurting you most, watches your payment dispute rate against the limits processors act on, and flags dispute-evidence deadlines when you connect Shopify Payments dispute access. It only raises advisory alerts. It never changes your ads.
Connecting takes four short steps
No browser extensions, no copy-paste glue. Each store connects its own Meta accounts, cleanly separated and never shared.
Add your Meta account
In the store's settings, add a Meta account: a label, the ad account, your page, and optionally the pixel and conversion domain. Credentials are stored encrypted, with only the last characters left visible.
Test the connection
One click verifies the token against Meta and shows the ad account name it found, so you know everything works before you launch anything.
Pick a primary
Run several ad accounts per store if you need to, and mark one as primary. Spend syncs and pixel reports follow the primary, and the launcher lets you choose per campaign.
Start launching
That's it. The launcher, pixel funnel, scaling sheet and P&L now read from your account, and your first campaign is one queue away.
The other ends of the pipeline
Meta drives the demand. Shopify, Klaviyo and your helpdesk handle everything that happens after the click.
Launch your next campaign from one dashboard
Connect Shopify, add your Meta ad account, and the launch queue, pixel funnel and scaling sheet light up with your own data.